Selling is the Highest Paid Form of Hard Work
Selling is the highest paid form of hard work. Why is it hard? Because you have to do those things others don’t want to do. You have to make sacrifices; start early; work late; take rejection; ask people to do what they don’t want to do; get paid for results and not busy work; establish priorities; develop a sense of urgency; stick to a schedule; become comfortable with a reasonable amount of failure; deal with demanding people; accept the loss of a deal you had “wrapped up,” and the list goes on.
So how do success-oriented salespeople deal with these potential pitfalls? The answer is actually very simple. They develop and nurture a conscious desire to succeed! And how do you make a decision to succeed? By focusing on what you want to do with your life and how you’re going to go about making that happen.
Attitudes are merely habits of thought. They are emotional beliefs that one has regarding a variety of things. Are they powerful? Absolutely. And many are deep-seated and very difficult to change. Think of it this way—if there were any one thing that you could pinpoint and change in people, what would it be? Many people would say, “Attitude!” How many times have you been told, “You need to change your attitude”? Where do people get their attitudes?
Attitudes are the result of past experiences and current situations. Have you ever walked up to someone and said, “Great day isn’t it?” And they turn and look at you and say “What’s so great about it?” Not uncommon, right?
The sales professional who knows all the selling skills but does not have the motivation to use them is no better than the person who doesn’t know anything. Knowledge is only useful when it is put into action. Only a positive attitude will provide the arena for your skills and knowledge to be practiced. A salesperson’s attitude must include a commitment to serve their company and their customers.
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